• About
    • About Us
    • Our Company
    • How We Work
    • Agile Development
    • Our Services
    • Careers
    • Contact Us
  • Services
    • Services
    • Full Cycle Product Development
    • Design & Product Consultancy
    • Mobile & Web App Development
    • Devops & Cloud Infra Support​
    • Data Science & Machine Learning
    • Open Source ERP Customisation
  • Technologies
    • Technologies
    • Technologies We Use
    • On Demand
    • Healthcare
    • E-Commerce
    • Education
    • Travel
    • Fintech
    • Supply Chain
    • Risk & Privacy
    • Loyalty & Rewards
    • Utility
  • Portfolio
  • Blog
  • +1 (302) 208-6888
  • info@dewsolutions.in
  • We are hiring!
Behance
Linkedin
Facebook
Dew Solutions
  • About
      Dew Solutions

      Dew Solutions specializes in a suite of Application Development that is mission critical for business and enterprise, for clients across the world.

      About
      Our Company
      How We Work
      Agile Development
      Our Services
      Join Our Team

      We are expanding rapidly and are working on several cutting technologies across various domains. We have some of the best in the industry working with us and are looking for young and bright minds to join us.

      View Job Openings
      Contact Us

      Our teams are always available to help you with your queries and provide right solutions to your business problems. Let’s get in touch and turn your idea into a brilliant solution through our team of highly qualified consultants.

      Get In Touch
    • About Us
    • Our Company
    • How We Work
    • Agile Development
    • Our Services
    • Careers
    • Contact Us
  • Services
      Full Cycle Product
      Development​

      Consistently ranked among the top consulting firms across the nation

      Learn More
      Design &Product
      Consultancy

      Dedicated to providing personal attention to all our clients.

      Learn More
      Mobile & Web App
      Development

      Best mobile and web app development services in India

      Learn More
      Devops & Cloud
      Infra Support

      Unmatched Devops practices with end to end cloud support

      Learn More
      Data Science &
      Machine Learning

      Complex AI and ML solutions. You think it, we build it

      Learn More
      Open Source Product
      Customisations

      Save cost and time with our open source customisation offerings for ERP

      Learn More
    • Services
    • Full Cycle Product Development
    • Design & Product Consultancy
    • Mobile & Web App Development
    • Devops & Cloud Infra Support​
    • Data Science & Machine Learning
    • Open Source ERP Customisation
  • Technologies
      Technologies We Use

      A team of specialists with experience in
      a gamut of technologies

      Learn More
      Top Verticals We Serve
      On Demand
      Healthcare
      E-Commerce
      Education
      Travel
      Fintech
      Supply Chain
      Risk & Privacy
      Loyalty & Rewards
      Utility
    • Technologies
    • Technologies We Use
    • On Demand
    • Healthcare
    • E-Commerce
    • Education
    • Travel
    • Fintech
    • Supply Chain
    • Risk & Privacy
    • Loyalty & Rewards
    • Utility
  • Portfolio
  • Blog
Request Free Quote

Menu
GTWPLogoSVG_Curved
Menu
Dew Solutions
  • About
      Dew Solutions

      Dew Solutions specializes in a suite of Application Development that is mission critical for business and enterprise, for clients across the world.

      About
      Our Company
      How We Work
      Agile Development
      Our Services
      Join Our Team

      We are expanding rapidly and are working on several cutting technologies across various domains. We have some of the best in the industry working with us and are looking for young and bright minds to join us.

      View Job Openings
      Contact Us

      Our teams are always available to help you with your queries and provide right solutions to your business problems. Let’s get in touch and turn your idea into a brilliant solution through our team of highly qualified consultants.

      Get In Touch
    • About Us
    • Our Company
    • How We Work
    • Agile Development
    • Our Services
    • Careers
    • Contact Us
  • Services
      Full Cycle Product
      Development​

      Consistently ranked among the top consulting firms across the nation

      Learn More
      Design &Product
      Consultancy

      Dedicated to providing personal attention to all our clients.

      Learn More
      Mobile & Web App
      Development

      Best mobile and web app development services in India

      Learn More
      Devops & Cloud
      Infra Support

      Unmatched Devops practices with end to end cloud support

      Learn More
      Data Science &
      Machine Learning

      Complex AI and ML solutions. You think it, we build it

      Learn More
      Open Source Product
      Customisations

      Save cost and time with our open source customisation offerings for ERP

      Learn More
    • Services
    • Full Cycle Product Development
    • Design & Product Consultancy
    • Mobile & Web App Development
    • Devops & Cloud Infra Support​
    • Data Science & Machine Learning
    • Open Source ERP Customisation
  • Technologies
      Technologies We Use

      A team of specialists with experience in
      a gamut of technologies

      Learn More
      Top Verticals We Serve
      On Demand
      Healthcare
      E-Commerce
      Education
      Travel
      Fintech
      Supply Chain
      Risk & Privacy
      Loyalty & Rewards
      Utility
    • Technologies
    • Technologies We Use
    • On Demand
    • Healthcare
    • E-Commerce
    • Education
    • Travel
    • Fintech
    • Supply Chain
    • Risk & Privacy
    • Loyalty & Rewards
    • Utility
  • Portfolio
  • Blog
Request Free Quote

Dew Solutions
  • About
      Dew Solutions

      Dew Solutions specializes in a suite of Application Development that is mission critical for business and enterprise, for clients across the world.

      About
      Our Company
      How We Work
      Agile Development
      Our Services
      Join Our Team

      We are expanding rapidly and are working on several cutting technologies across various domains. We have some of the best in the industry working with us and are looking for young and bright minds to join us.

      View Job Openings
      Contact Us

      Our teams are always available to help you with your queries and provide right solutions to your business problems. Let’s get in touch and turn your idea into a brilliant solution through our team of highly qualified consultants.

      Get In Touch
    • About Us
    • Our Company
    • How We Work
    • Agile Development
    • Our Services
    • Careers
    • Contact Us
  • Services
      Full Cycle Product
      Development​

      Consistently ranked among the top consulting firms across the nation

      Learn More
      Design &Product
      Consultancy

      Dedicated to providing personal attention to all our clients.

      Learn More
      Mobile & Web App
      Development

      Best mobile and web app development services in India

      Learn More
      Devops & Cloud
      Infra Support

      Unmatched Devops practices with end to end cloud support

      Learn More
      Data Science &
      Machine Learning

      Complex AI and ML solutions. You think it, we build it

      Learn More
      Open Source Product
      Customisations

      Save cost and time with our open source customisation offerings for ERP

      Learn More
    • Services
    • Full Cycle Product Development
    • Design & Product Consultancy
    • Mobile & Web App Development
    • Devops & Cloud Infra Support​
    • Data Science & Machine Learning
    • Open Source ERP Customisation
  • Technologies
      Technologies We Use

      A team of specialists with experience in
      a gamut of technologies

      Learn More
      Top Verticals We Serve
      On Demand
      Healthcare
      E-Commerce
      Education
      Travel
      Fintech
      Supply Chain
      Risk & Privacy
      Loyalty & Rewards
      Utility
    • Technologies
    • Technologies We Use
    • On Demand
    • Healthcare
    • E-Commerce
    • Education
    • Travel
    • Fintech
    • Supply Chain
    • Risk & Privacy
    • Loyalty & Rewards
    • Utility
  • Portfolio
  • Blog
Request Free Quote

Menu
Menu
Dew Solutions
  • About
      Dew Solutions

      Dew Solutions specializes in a suite of Application Development that is mission critical for business and enterprise, for clients across the world.

      About
      Our Company
      How We Work
      Agile Development
      Our Services
      Join Our Team

      We are expanding rapidly and are working on several cutting technologies across various domains. We have some of the best in the industry working with us and are looking for young and bright minds to join us.

      View Job Openings
      Contact Us

      Our teams are always available to help you with your queries and provide right solutions to your business problems. Let’s get in touch and turn your idea into a brilliant solution through our team of highly qualified consultants.

      Get In Touch
    • About Us
    • Our Company
    • How We Work
    • Agile Development
    • Our Services
    • Careers
    • Contact Us
  • Services
      Full Cycle Product
      Development​

      Consistently ranked among the top consulting firms across the nation

      Learn More
      Design &Product
      Consultancy

      Dedicated to providing personal attention to all our clients.

      Learn More
      Mobile & Web App
      Development

      Best mobile and web app development services in India

      Learn More
      Devops & Cloud
      Infra Support

      Unmatched Devops practices with end to end cloud support

      Learn More
      Data Science &
      Machine Learning

      Complex AI and ML solutions. You think it, we build it

      Learn More
      Open Source Product
      Customisations

      Save cost and time with our open source customisation offerings for ERP

      Learn More
    • Services
    • Full Cycle Product Development
    • Design & Product Consultancy
    • Mobile & Web App Development
    • Devops & Cloud Infra Support​
    • Data Science & Machine Learning
    • Open Source ERP Customisation
  • Technologies
      Technologies We Use

      A team of specialists with experience in
      a gamut of technologies

      Learn More
      Top Verticals We Serve
      On Demand
      Healthcare
      E-Commerce
      Education
      Travel
      Fintech
      Supply Chain
      Risk & Privacy
      Loyalty & Rewards
      Utility
    • Technologies
    • Technologies We Use
    • On Demand
    • Healthcare
    • E-Commerce
    • Education
    • Travel
    • Fintech
    • Supply Chain
    • Risk & Privacy
    • Loyalty & Rewards
    • Utility
  • Portfolio
  • Blog
Request Free Quote

Home»Blog»UX & Design » What are Job Stories and How are They Different From User Stories?
  • Development
  • How To Guides
  • News
  • Technology
  • UX & Design

What are Job Stories and How are They Different From User Stories?

By Dhananjoy Roy
June 22, 2021. 5 min read
Last update on: September 19, 2022

Job stories also referred to as a jobs-to-be-done framework are nothing but a more generalized and enhanced version of user stories that primarily focus on defining user tasks in a product design. They are considered to be a great alternative for user stories. Unlike user stories that are created based on personas, job stories involve creating a UX design keeping in mind the needs and concerns of the real users. It avoids the personas approach, in other words, personas become contexts.

User stories are merely assumptions or one’s own imagination. Moreover, they do not acknowledge causality. The challenge that arrives when you form a user story based on assumptions is that you fail to properly understand the actual problems of a real user, and therefore they remain unaddressed. Job stories, on the other hand, are based around real people, and not assumptions. Here, the user situation triggers a motivation that leads to the expected outcome. The concept revolves around “when” and most importantly “why” a user wants to perform a certain task instead of what they want to perform and how they want to perform. Put simply, we can say that Job stories are more concerned with motivation and outcomes rather than a user performing some function.

Job Stories Template

A job story UX template or format comprises three key elements-

1. “When” (the situation or the context)

2. “I want to” (the goal or motivation), and

3. “So I can” (expected outcome)

The first element provides the context to the story or the thing which is triggering the story in a particular situation. The second point which says “I want to” provides the motivation for the story whereas the last element “so I can” indicates the desired outcome.

For example, “When one of my contacts joins the messaging app, I want to be notified about it so I can start a conversation with him/her”

Job Stories vs User Stories: Understanding with an example

Let’s take an example to understand how Job Stories are more meaningful than User Stories. Consider a scenario where a person makes a payment at the time of checkout on an eCommerce website.

A user story related to it can be-

“As a user, I want to be shown a message telling me not to make the transaction twice so that I avoid making repeated payments.

A job story of the same scenario would be-

“When I checkout, I want to see a success message so I can avoid making the transaction again”

This clearly highlights the “when”, “I want to” and “so I can” points of the job story template.

Which do you think adds more meaning to the story? The second one, right? There are two main reasons behind this. First, the story applies to everyone doing a transaction on the site irrespective of who the user is. Second, it provides a clear context to when it is happening, i.e. post-checkout. If you carefully take a look at the user story, it never really tells us anything about the user and when the message should be displayed. When there isn’t a situation, it’s important to define the “user”.

Most of the part remains identical in a job story as well as a user story template. It’s just a matter of defining the context and the user.

When to Use What?

Both user stories and job stories have their own strengths in UX design. Deciding when to use what also depends on the product. For instance, user stories can be used for products whose users vary significantly, and it is imperative to thoroughly understand those users. This is the reason why user stories begin with “As a [user]” where we have to clarify who the user is. When we talk about user stories, who will be doing the story is as important as what they will be doing.

Conversely, in job stories, who is doing the story isn’t necessarily important, but the context is. You define a situation when a story will happen without thinking much about who is performing it. Job stories become a better option to opt for when your product has users but their needs do not differ a lot.

So the conclusion is that if your product’s users differ in substantial ways, user stories tend to be a great option but if they do not differ significantly, job stories are a better choice. The best thing to do, if possible, is to merge both and form a better contextual story with the users clearly defined.

Tips to Write Better Job Stories

A job story can be presented in a much better way if you follow the following tips-

1. Add More Context

Creating a situation is one thing, refining it is another which can be done when you add more context to it. By adding more contextual information to a situation, it will be easier for you to design a solution that eliminates the various concerns of real people. For example, a situation that says “When I want something to eat” can be further refined to “When I am in a hurry and want something to eat.” You can plan out the solutions accordingly.

2. Keep Your Focus Around “Real” People

Jobs stories, as we mentioned earlier, are based on real people, unlike User stories which are based on personas. The latter may create an incorrect image of the ideal customer and can leave holes in your design. Moreover, can you ask a persona why did they choose one product over the other? What challenges did they face while browsing your product or the competitor’s and what solutions did they demand? The answer is NO, you can’t.

With Job Stories, you fill this gap as it comes from the opinions of real people. You conduct interviews, talk to people and figure out the concerns they have and the contexts that were functional at the time when they used the product.

3. Supplement Motivation With Forces

Another way to write your job stories and make them better is by adding forces to motivation which is much like adding more context to a situation. When you augment the motivation stage of the job story template with forces, it becomes more specific and helpful. You will be able to form a solution that minimizes the forces that push customers away from a product and boosts forces that pull them towards it. Let’s understand this with an example.

“When I am placing an order and encounter a problem, I want to be assisted right away so I can complete my order successfully.”

The situation: “When I am placing an order and encounter a problem”

The motivation: “I want to be assisted right away”. Now let’s couple the motivation with some forces. The forces that drive this motivation to get assistance can be-

I feel irritated because I wanted to place a quick order

I feel anxious because of payment failure

The outcome: “so I can complete my order successfully”

By adding forces, you reassure that customers won’t have to wait for long to get assistance and can place the order quickly, and can be made feel safe regarding the payment issue.

This provides a better solution, doesn’t it?

The Bottom Line

A design concept that involves motivation to reach the desired outcome is a far better approach than designing for attributes. That’s the key difference between User Stories and Job Stories. The former gives more value to roles and attributes while the latter gives preference to situations and motivations. User stories based on personas provide a reference to the different types of users and what they do but they never completely reveal why people do something. Knowing motivation is important and Job stories do that job remarkably.

What do you make of Job stories? Do share your thoughts in the comments below.

Want to hire expert UI/UX designers? Get in touch with us. We hold over 11 years of experience in UI/UX design and have built scads of products that are equally usable, functional, and beautiful.


Job StoriesProduct DesignUser StoriesUser Story MappingUX Design

Related Articles


UX & Design
Things to Consider When Outsourcing UI/UX Design
UX & Design
Understanding Mobile App Design and What Goes Behind a Well-Designed Mobile App
UX & Design
Design Thinking- A new buzzword in the IT Industry
How AI is Improving Customer Experience?
Previous Article
Everything you need to know about Heuristic Evaluation- Part 1
Next Article

Have a Product Idea in Mind ?

Let’s talk about what you want to accomplish and how we can make it happen.

Let’s Connect
Dew Solutions

We specialize in a suite of App Development that is mission critical for business and enterprise, for clients across the world.

Gurugram India (HQ)

P301, 3rd Floor, JMD Megapolis, Sector-48 Gurugram - 122018
+91 (124) 421-2275

Pune

WeWork, Magarpatta Futura, Magarpatta Rd, Kirtane Baugh, Pune, Maharashtra 411028

USA

16192, Coastal Highway,
Lewes, Delaware, 19958
+1 (302) 208-6888

Contact Info

info@dewsolutions.in
Behance
Linkedin
Facebook

About

Our Company
Our Services
How We Work
Careers
Agile Development

Technologies

On Demand
Healthcare
Ecommerce
Education
Fintech

Services

Full Cycle Product Development
Mobile & Web App Development
Design & Product Consultancy
Devops & Cloud Infra Support
Data Science & Machine Learning

Case Studies

Loyalty & Cashback App
eCommerce App Development
eLeaning Platform Development
Supply Chain Platform
Fintech Platform

Resources

Blog
Guides
News

Partners

AWS
microsoft
CMMiDev3
Great Place To Work
Copyright © 2010-2023 Dew Solutions Pvt Ltd. All Rights Reserved
GTWPLogoSVG_Curved