A user-centred design
is all your business needs
to succeed

Designing a user-centred solution is conducive to business success. We can help you shape your product using effective design thinking frameworks.

Get in touch

Our Design Expertise

Our design team is intertwined with various design domain expertise. Together we create products that are thoughtful, usable, functional & beautiful.

Discovery Workshops

Discovery phases in our UX design process frame the problem(s) to be solved & develop a plan

Requirements Gathering
Potential Customer Segmentation
Affinity Mapping
Product Road Map & Success Metrics

UX Audit

A complete analysis of your product to identify usability problems and strengths

Heuristic Product Evaluation
Cognitive Walkthrough
Competitive Analysis
Audit Report + Design Recommendation

UX Design

We carefully design the experience of your product with a users-first approach

UX Research
User Personas & Journey Maps
Sitemap and Information Architecture
User Flows
Wireframes
Interactive Prototypes

Prototyping & Testing

A primitive version of your product to improve the design before it goes live.

Mock Ups
Setting Up Test Cases
Validation & Iteration

Visual Design

Design a visual language for your product UI that is not only aesthetic but also functional

Interface Design
Digial Illustraion
Iconograpghy

Motion &
Animation

Detailed motion & micro-interactions

Interface Behaviour
Interaction Pattern
Motion Choreograpghy

OUR PROCESS

We follow a non-linear iterative design process to craft solutions that help your product evolve in the right direction.

Discover

As a product design consultancy, our first goal is to understand business requirements and prioritize user needs through effective design thinking frameworks.

Stakeholder Interviews
We initiate by identifying the company’s vision and project goals.
Competitive landscape
Mapping the product’s feasibility with that of competitors.
Potential Users
We focus on understanding user behaviour and needs.

Synthesize

Define the core problems to generate tangible and actionable ideas that address user problems.
Ideate Features & Functions

Based on the definition of each problem we use effective ideation tools & techniques to generate viable design solutions in terms of features & its function.
Planning & Metrics

We create an actionable plan into bite-sized components & define its success metric.

Define

Translate all the information into valuable insights and create a product roadmap that addresses user problems & recommend viable solutions to enhance the end-user experience.

Design

At this stage, we sketch out many different ideas to address the user needs earlier identified. We add emotions to the product logic that encourages usability & aesthetics at the same time.

User Persona & Journey Maps
We create user personas to keep the entire team focussed on who we are designing for, the placement of a product in their lives & its context of use.
Wireframes, Wireflows & Content Architecture
We create a blueprint of the concepts through wireframes, wireflows, flow diagrams that primarily focus on the content structure, functionalities, and user behaviors.
Visual & Interaction Design
Wireframes are transformed by using visually appealing elements & interaction patterns adds life to the product & improves its emotional value to a greater height.

Prototype

An early version of a product helps the entire team to “fail cheaper & faster.” Depending on the objective of a project, we use a prototyping tool/method best suited to garner user insights.
Testing & debriefing

Depending on the scope, we help identify a testing method to observe how users interact with the product prototype followed by debriefing sessions that allows us to explore & review their actions.
Iteration

We translate user feedback into useful insights to eliminate usability issues & tap opportunities for new features down the road.

Prototype & Test

We call this stage the "moment of truth". This stage tends to give design ideas a reality check by exposing potential users to a primitive version of the product; using comparative & explorative methods.

OUR MASTERPIECES

PetCare App

Sploot App is designed for first-time pet parents, long time pet parents and parents of pets with special needs. It helps keep track of your pet's vet visits, de-worming doses, and training schedules.

View Project on Behance