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Revolutionizing Loyalty Programs: The TataNeu Loyalty Super App

TataNeu Super App

In a world where customer loyalty is paramount, Tata Digital sought to redefine the loyalty landscape by creating an all-encompassing loyalty super app, TataNeu. To bring this vision to life, Tata Digital partnered with Dew Solutions, a leading technology partner known for its innovative solutions and expertise in building scalable digital products.

Industry

Ecommerce, Loyalty

Launch Timeline

16 Months

Country

India

Website

https://www.tataneu.com

Services Provided :
Tech Stack Finalisation
Mobile & PWA Apps Development
Quality Assurance
UI/UX
Backend Development

Key Challenges

Integrating multiple loyalty programs: TataNeu aimed to integrate various loyalty programs from Tata Group companies into a seamless, unified platform.

Scalability and performance: The app needed to handle a large user base and provide a smooth, high-performance experience.

Personalization: TataNeu aimed to offer personalized recommendations and rewards based on user behavior and preferences.

Integrating multiple loyalty programs
Approach

Path to solution

Scalable Architecture

Dew Solutions developed a robust, scalable architecture using microservices to ensure the app could handle the anticipated user load

Loyalty Programs Integration

The team integrated loyalty programs from Tata Group companies, allowing users to earn and redeem points across a wide range of brands

AI-driven personalization

Dew Solutions implemented AI algorithms to analyze user behavior and provide personalized recommendations, driving engagement and loyalty

Technology Stack

With an evolving set of requirements, the technology stack had to be re-aligned a few times to be able to cater to the needs of such a mammoth platform

Java
MariaDB
LaunchDarkly-new-Logo

Results

Increased user engagement

The personalized recommendations and rewards led to a significant increase in user engagement

Streamlined user experience

The app’s intuitive design and seamless integration of loyalty programs provided users with a hassle-free experience

Improved loyalty program effectiveness

Tata Group companies saw a substantial increase in loyalty program participation and redemption rates

Path-to-solutions

What Lies Ahead

The project is ongoing. More and more users are adopting the application to inculcate it in their daily lives and based on their feedback, it is evolving; to grant them better offers and experience

 

“I wish to thank Dew Solutions team for the wonderful job in helping us develop our platform and mobile apps. The team is very professional, excellent and hard working.” – Sauvik Banerjee, CTO

Success Stories

A Glimpse of few of our masterpieces from our portfolio in the Loyalty & Rewards space

Rewards & Cashback Mobile App

Timesclub application caters to the Indian expat community residing in the United States. The application offers the best of purchase opportunities and cashback offers.

Learn More
Loyalty & Rewards App

TataNeu allows users to browse through and make purchases from different categories like Grocery, Electronics, Hotels, Fashion, Beauty & more and earn rewards in the form of NeuCoins and NeuPass

Learn More
Loyalty & Rewards App
Cashback App for Food Orders

Allows food ordering from your favourite restaurants & bakeries and earn an attractive Cashback on every order! The Cashback earned can be used for mobile tops ups and getting online shopping vouchers from Flipkart, eBay and Amazon

Shop Share Smile

Shop Share Smile is a special program for all Tata employees and the channel partner of a Tata Group company in India where in employees, the Family & Friends they refer and the channel partners who get invited by a Tata company, can avail of offers from various participating Tata Group companies

View All

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