TimesClub

Timesclub application is a product of the Times of India Group(Bennett Coleman & Company) and caters to the Indian expat community residing in the United States. The application offers the best of purchase opportunities and cashback offers. The consumers can then either transfer the cashback amount into their bank accounts or opt for numerous rewards offered. Additionally, there is a concierge service inbuilt into the application using which the users can provide numerous services to their kins residing in India.

Industry

Ecommerce, Loyalty

Launch Timeline

5 Months

Country

United States

Services Provided :
Tech Stack Finalisation
Mobile & PWA Apps Development
Quality Assurance
Devops & Cloud Infra Support
Engagement Overview :

The primary objective of this partnership was to design and develop a reward and cashback mobile application from scratch that would cater to the Indian expats’ desire to stay connected with their Indian roots

Objectives :

It is estimated that the Indian expats comprise more than 5% of the population of the United States currently. And these expats were looking for something that made them feel connected with their home country. The client wanted to capitalize on this demand by providing them with a curated set of offers. The users could earn cashback; which could further be utilized for purchasing reward offers or for the benefit of their families and friends back home.

Key Challenges

Lean Development: With a requirement that needed extensive research and smaller timelines for delivery, it was important that the technology stack for the application allowed lean development without losing out on the code quality and robustness of services.

Facilitate Subscriptions: The app should be able to offer a set of rewards available in the form of subscriptions to popular products and features

Access to Offers: The app should be able to cater to an exclusive access to a curated selection of offers

Approach

Path to solution

Agile Development Approach

Implemented an agile methodology, enabling parallel development of UI and backend functions. This streamlined the project timeline and allowed for quicker iterations

Choice of Technology

To facilitate lean development without losing out on the code quality and robustness of services, Python was an obvious choice for backend development

Concierege Module

A Concierge module was implemented which allows the users to interact with a service that helps expedite their service needs in India

Technology Stack

A robust and scalable technology stack was chosen to cater to the overall requirements and experience that the App should provide to end customers

MariaDB

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