TataCliq, the online retail platform of Tata Group, sought to establish a cutting-edge ecommerce application that would revolutionize the online shopping experience for millions of customers. Collaborating with DEW Solutions, a renowned software development company, TataCliq embarked on a journey to create a feature-rich, user-friendly, and scalable ecommerce app.
Ecommerce, Internet, Retail
The primary objective of this partnership was to design and develop an ecommerce application that would cater to a diverse range of customers, offer a wide variety of products, provide a seamless shopping experience, and reinforce TataCliq’s reputation as a trusted brand in the ecommerce market.
The objective was to enhance Tata Cliq’s brand identity through user-centric mobile experiences, aligning with core values. This encompassed boosting user engagement, conversions, and adhering to demanding launch timelines, all while delivering a visually captivating and intuitive app redesign.
Brand Synchronization: Rebuild the apps from scratch to embody Tata Cliq’s brand image without compromising the final launch schedule.
Overall Consistency: Create a mobile experience that resonates with a diverse audience, delivering a uniform brand message across geographies.
Technical Expertise: Identify and implement the appropriate technological stack to realize the desired design and functionality.
With a requirement that needed extensive research and smaller timelines for delivery, it was important that the technology stack for the application allowed lean development without losing out on the code quality and robustness of services.
Tata Cliq’s mobile platforms became the primary sales channel, with over 75% of traffic and sales originating from mobile devices
The redesigned apps led to a remarkable 1.5x increase in sales via mobile platforms quarter over quarter, translating into a 1.7x increase in return on investment (ROI)
Apps garnered significant traction, amassing 12M+ downloads on Android and iOS combined
The project is ongoing. More and more users are adopting the application to inculcate it in their daily lives and based on their feedback, it is evolving; to grant them better offers and experience
“I wish to thank Dew Solutions team for the wonderful job in helping us develop our e-commerce platform and mobile apps. The team is very professional, excellent and hard working.” – Sauvik Banerjee, CTO
Decathlon, a leading global sports retailer, sought to elevate its customer experience through the development of a user-centric mobile application. The goal was to seamlessly integrate online and offline shopping, providing customers with a comprehensive platform to explore, purchase, and engage with Decathlon’s diverse range of sports products
Decathlon engaged with Dew Solutions to help augment their existing technology team and take ownership of certain key pieces of the platform and also help them improve their overall user experience as well as quickly replicate the platform for new geographies (Vietnam, Thailand, Philippines)
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