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        • Dew Solutions specialises in a suite of Application Development that is mission critical for business and enterprise, for clients across the world.

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Enhancing User Engagement and Experience

Client

Decathlon

Industry

Internet, D2C eCommerce, Retail

Countries

India, Thailand, Vietnam, Phillipines, Indonesia

Website

https://www.decathlon.com

Brief

Decathlon, a leading global sports retailer, sought to elevate its customer experience through the development of a user-centric mobile application. The goal was to seamlessly integrate online and offline shopping, providing customers with a comprehensive platform to explore, purchase, and engage with Decathlon’s diverse range of sports products.

Decathlon engaged with Dew Solutions
Services Provided :
Tech Stack & Architecture Review
Mobile Apps Development
Quality Assurance
Web Application Development
Engagement Overview :

Decathlon engaged with Dew Solutions to help augment their existing technology team and take ownership of certain key pieces of the platform and also help them improve their overall user experience as well as quickly replicate the platform for new geographies (Vietnam, Thailand, Philippines)

Objectives :

The objective was to enhance Decathlon’s global brand identity through user-centric mobile experiences and increase user engagement, with customers spending more time exploring products and interacting with the brand. Decathlon wanted an agile partner who can understand the technology stack and overall architecture at lightning speed, provide technical consulting for scaling the platform and replicate the platform for new geographies with a consistent brand outlook

Key Challenges

Fragmented User Experience: Decathlon’s existing digital presence was spread across multiple channels, leading to a disjointed user experience.

Limited Offline Integration: Lack of seamless connectivity between in-store and online experiences hindered customer engagement.

Agile Partner: The existing technology partners were not agile enough to provide quick solutioning, understand the overall platform and reduce the overall turn around time for replication to new geographies

Approach

Path to solution

Agile Development Approach

Implemented an agile methodology, enabling parallel development of UI and backend functions alongside working on key architectural improvements

Efficient Navigation

Streamlined navigation and intuitive UI/UX design ensured a user-friendly experience, making it easy for customers to find and purchase products

Unified Shopping Experience

The app seamlessly integrated online and offline inventory, providing users with a consistent shopping experience across all touchpoints

Results

The partnership between Dew Solutions and Decathlon has been instrumental in harnessing the power of technology to optimize processes, enhance customer experiences, and achieve business objectives

Enhanced Engagement

The app saw a significant increase in user engagement, with customers spending more time exploring products and interacting with the brand

Improved Conversions

The personalized recommendations contributed to a higher conversion rate, showcasing the effectiveness of the updated user interface.

Positive Feedback

Users praised the app for its user-friendly design, innovative features, and improved overall performance

Success Stories

A Glimpse of few of our masterpieces for E-commerce and Retail Customers 

E-Commerce Marketplace

Tata CLiQ is an omnichannel marketplace that combines online and offline shopping to offer a first-of-its-kind ‘phygital’ (physical + digital) shopping experience

Learn More
E-Commerce Marketplace
Fashion Rental Platform

Eyvee is a fashion rental e-commerce platform that allows users to rent, subscribe, or buy designer apparel and accessories from top designers in India

Rezolve - Instant Checkout

Rezolve is a leading international commerce specialist that creates technologies to redefine and transform the retail experience. 

Croma Store Application

ROMA, offers store associates. quick access to accurate product details and current offers, leading to faster service, greater customer trust, reduced training time for new employees & an efficient, consistent shopping experience.

Croma Store Application
More Success Stories

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