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"Cross Walk" - Tracking User Trends Across Times Internet Properties

Client Background

Times Internet, a leading digital products company in India, operates a diverse portfolio of internet properties ranging from news portals to entertainment websites. They were seeking a solution to track and analyze user behavior across their various properties to identify trends and opportunities for increasing user engagement and traffic

Industry

Internet

Launch Timeline

4 Months

Country

India

Client Objectives

User Behavior Analysis: Gain insights into how users navigate across different Times Internet properties during the same or different sessions.

Trend Identification: Identify popular content or topics that attract users to hop between properties.

Engagement Boost: Use insights to enhance user experience and engagement, leading to increased traffic and retention.

Data Visualization: Visualize user trends in a clear and actionable format for easy understanding by business stakeholders

Solution Overview :

Dew Solutions collaborated with Times Internet to develop “Cross Walk,” a comprehensive solution for tracking and analyzing user behavior across Times Internet properties. The solution leveraged a combination of data collection, processing, and visualization techniques to provide actionable insights

Data Collection

Data Collection Agents: Deployed on each Times Internet property to collect user interaction data, including page views, clicks, and session information.

Event Tracking: Captured user events such as page views, clicks, and session start/end times to create a comprehensive user journey map.

User Identification: Implemented user identification techniques to track individual users across sessions and properties while ensuring data privacy and compliance

Data Processing

Data Aggregation: Aggregated user interaction data to create a unified view of user journeys across properties and sessions.

Pattern Recognition: Used machine learning algorithms to identify patterns and trends in user behavior, such as frequent property hopping or content preferences.

Data Enrichment: Enriched user data with contextual information, such as content categories, to provide deeper insights into user preferences

Data Visualisation

Interactive Dashboards: Created interactive dashboards using tools like Tableau or Power BI to visualize user trends, popular content, and engagement metrics.

Custom Reports: Generated custom reports and visualizations tailored to the specific needs of different business stakeholders, such as editorial teams or marketing departments.

Real-time Monitoring: Provided real-time monitoring of user behavior trends to enable quick decision-making and action-taking

Key Features and Benefits

Comprehensive User Insights

“Cross Walk” provided Times Internet with a comprehensive view of user behavior, enabling them to understand how users navigate their digital ecosystem

Trend Identification

The solution identified trends such as popular content topics or properties that attract high user engagement, helping Times Internet optimize content strategy and site navigation

Engagement Optimization

Armed with insights from “Cross Walk,” Times Internet was able to optimize user engagement strategies, leading to increased traffic and user retention

Results

Improved User Engagement

Times Internet saw an increase in user engagement and traffic as a result of implementing insights from “Cross Walk” into their content and marketing strategies

Enhanced User Experience

By understanding user behavior better, Times Internet was able to enhance the user experience across their properties, leading to higher satisfaction and retention

Actionable Insights

The insights provided by “Cross Walk” enabled Times Internet to take targeted actions to boost traffic and engagement, resulting in tangible business outcomes

Conclusion

Through the implementation of “Cross Walk,” Times Internet was able to gain valuable insights into user behavior across their digital properties, leading to improved user engagement, traffic, and retention. The solution demonstrated the power of data-driven decision-making in optimizing digital strategies and enhancing the overall user experience

Success Stories

A Glimpse of some of our Big Data, Data Science and Data Engineering work

Data Lake | Live Gaming App

End-to-end Big data solution for Live gaming application for a large Internet Company

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Data Lake | Live Gaming App
Data Lake & Data Warehouse

Data warehousing solution built over AWS and reporting over Tableau

Learn More
Data Flow Automation

Solution to automate the entire processing of data and make the data accessible real time for business to visualise over Tableau

Learn More
Cross Walk

Solution to capture trend of users hopping to different internet properties across same & different sessions so that the business can visualise the trends and take actions to boost traffic

Learn More
More Success Stories

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