• About
    • About Us
    • Our Company
    • How We Work
    • Agile Development
    • Our Services
    • Careers
    • Contact Us
  • Services
    • Services
    • Full Cycle Product Development
    • Design & Product Consultancy
    • Mobile & Web App Development
    • Devops & Cloud Infra Support​
    • Data Science & Machine Learning
    • Open Source ERP Customisation
  • Technologies
    • Technologies
    • Technologies We Use
    • On Demand
    • Healthcare
    • E-Commerce
    • Education
    • Travel
    • Fintech
    • Supply Chain
    • Risk & Privacy
    • Loyalty & Rewards
    • Utility
  • Portfolio
  • Blog
  • +1 (302) 208-6888
  • info@dewsolutions.in
  • We are hiring!
Behance
Linkedin
Facebook
Dew Solutions
  • About
      Dew Solutions

      Dew Solutions specializes in a suite of Application Development that is mission critical for business and enterprise, for clients across the world.

      About
      Our Company
      How We Work
      Agile Development
      Our Services
      Join Our Team

      We are expanding rapidly and are working on several cutting technologies across various domains. We have some of the best in the industry working with us and are looking for young and bright minds to join us.

      View Job Openings
      Contact Us

      Our teams are always available to help you with your queries and provide right solutions to your business problems. Let’s get in touch and turn your idea into a brilliant solution through our team of highly qualified consultants.

      Get In Touch
    • About Us
    • Our Company
    • How We Work
    • Agile Development
    • Our Services
    • Careers
    • Contact Us
  • Services
      Full Cycle Product
      Development​

      Consistently ranked among the top consulting firms across the nation

      Learn More
      Design &Product
      Consultancy

      Dedicated to providing personal attention to all our clients.

      Learn More
      Mobile & Web App
      Development

      Best mobile and web app development services in India

      Learn More
      Devops & Cloud
      Infra Support

      Unmatched Devops practices with end to end cloud support

      Learn More
      Data Science &
      Machine Learning

      Complex AI and ML solutions. You think it, we build it

      Learn More
      Open Source Product
      Customisations

      Save cost and time with our open source customisation offerings for ERP

      Learn More
    • Services
    • Full Cycle Product Development
    • Design & Product Consultancy
    • Mobile & Web App Development
    • Devops & Cloud Infra Support​
    • Data Science & Machine Learning
    • Open Source ERP Customisation
  • Technologies
      Technologies We Use

      A team of specialists with experience in
      a gamut of technologies

      Learn More
      Top Verticals We Serve
      On Demand
      Healthcare
      E-Commerce
      Education
      Travel
      Fintech
      Supply Chain
      Risk & Privacy
      Loyalty & Rewards
      Utility
    • Technologies
    • Technologies We Use
    • On Demand
    • Healthcare
    • E-Commerce
    • Education
    • Travel
    • Fintech
    • Supply Chain
    • Risk & Privacy
    • Loyalty & Rewards
    • Utility
  • Portfolio
  • Blog
Request Free Quote

Menu
GTWPLogoSVG_Curved
Menu
Dew Solutions
  • About
      Dew Solutions

      Dew Solutions specializes in a suite of Application Development that is mission critical for business and enterprise, for clients across the world.

      About
      Our Company
      How We Work
      Agile Development
      Our Services
      Join Our Team

      We are expanding rapidly and are working on several cutting technologies across various domains. We have some of the best in the industry working with us and are looking for young and bright minds to join us.

      View Job Openings
      Contact Us

      Our teams are always available to help you with your queries and provide right solutions to your business problems. Let’s get in touch and turn your idea into a brilliant solution through our team of highly qualified consultants.

      Get In Touch
    • About Us
    • Our Company
    • How We Work
    • Agile Development
    • Our Services
    • Careers
    • Contact Us
  • Services
      Full Cycle Product
      Development​

      Consistently ranked among the top consulting firms across the nation

      Learn More
      Design &Product
      Consultancy

      Dedicated to providing personal attention to all our clients.

      Learn More
      Mobile & Web App
      Development

      Best mobile and web app development services in India

      Learn More
      Devops & Cloud
      Infra Support

      Unmatched Devops practices with end to end cloud support

      Learn More
      Data Science &
      Machine Learning

      Complex AI and ML solutions. You think it, we build it

      Learn More
      Open Source Product
      Customisations

      Save cost and time with our open source customisation offerings for ERP

      Learn More
    • Services
    • Full Cycle Product Development
    • Design & Product Consultancy
    • Mobile & Web App Development
    • Devops & Cloud Infra Support​
    • Data Science & Machine Learning
    • Open Source ERP Customisation
  • Technologies
      Technologies We Use

      A team of specialists with experience in
      a gamut of technologies

      Learn More
      Top Verticals We Serve
      On Demand
      Healthcare
      E-Commerce
      Education
      Travel
      Fintech
      Supply Chain
      Risk & Privacy
      Loyalty & Rewards
      Utility
    • Technologies
    • Technologies We Use
    • On Demand
    • Healthcare
    • E-Commerce
    • Education
    • Travel
    • Fintech
    • Supply Chain
    • Risk & Privacy
    • Loyalty & Rewards
    • Utility
  • Portfolio
  • Blog
Request Free Quote

Dew Solutions
  • About
      Dew Solutions

      Dew Solutions specializes in a suite of Application Development that is mission critical for business and enterprise, for clients across the world.

      About
      Our Company
      How We Work
      Agile Development
      Our Services
      Join Our Team

      We are expanding rapidly and are working on several cutting technologies across various domains. We have some of the best in the industry working with us and are looking for young and bright minds to join us.

      View Job Openings
      Contact Us

      Our teams are always available to help you with your queries and provide right solutions to your business problems. Let’s get in touch and turn your idea into a brilliant solution through our team of highly qualified consultants.

      Get In Touch
    • About Us
    • Our Company
    • How We Work
    • Agile Development
    • Our Services
    • Careers
    • Contact Us
  • Services
      Full Cycle Product
      Development​

      Consistently ranked among the top consulting firms across the nation

      Learn More
      Design &Product
      Consultancy

      Dedicated to providing personal attention to all our clients.

      Learn More
      Mobile & Web App
      Development

      Best mobile and web app development services in India

      Learn More
      Devops & Cloud
      Infra Support

      Unmatched Devops practices with end to end cloud support

      Learn More
      Data Science &
      Machine Learning

      Complex AI and ML solutions. You think it, we build it

      Learn More
      Open Source Product
      Customisations

      Save cost and time with our open source customisation offerings for ERP

      Learn More
    • Services
    • Full Cycle Product Development
    • Design & Product Consultancy
    • Mobile & Web App Development
    • Devops & Cloud Infra Support​
    • Data Science & Machine Learning
    • Open Source ERP Customisation
  • Technologies
      Technologies We Use

      A team of specialists with experience in
      a gamut of technologies

      Learn More
      Top Verticals We Serve
      On Demand
      Healthcare
      E-Commerce
      Education
      Travel
      Fintech
      Supply Chain
      Risk & Privacy
      Loyalty & Rewards
      Utility
    • Technologies
    • Technologies We Use
    • On Demand
    • Healthcare
    • E-Commerce
    • Education
    • Travel
    • Fintech
    • Supply Chain
    • Risk & Privacy
    • Loyalty & Rewards
    • Utility
  • Portfolio
  • Blog
Request Free Quote

Menu
Menu
Dew Solutions
  • About
      Dew Solutions

      Dew Solutions specializes in a suite of Application Development that is mission critical for business and enterprise, for clients across the world.

      About
      Our Company
      How We Work
      Agile Development
      Our Services
      Join Our Team

      We are expanding rapidly and are working on several cutting technologies across various domains. We have some of the best in the industry working with us and are looking for young and bright minds to join us.

      View Job Openings
      Contact Us

      Our teams are always available to help you with your queries and provide right solutions to your business problems. Let’s get in touch and turn your idea into a brilliant solution through our team of highly qualified consultants.

      Get In Touch
    • About Us
    • Our Company
    • How We Work
    • Agile Development
    • Our Services
    • Careers
    • Contact Us
  • Services
      Full Cycle Product
      Development​

      Consistently ranked among the top consulting firms across the nation

      Learn More
      Design &Product
      Consultancy

      Dedicated to providing personal attention to all our clients.

      Learn More
      Mobile & Web App
      Development

      Best mobile and web app development services in India

      Learn More
      Devops & Cloud
      Infra Support

      Unmatched Devops practices with end to end cloud support

      Learn More
      Data Science &
      Machine Learning

      Complex AI and ML solutions. You think it, we build it

      Learn More
      Open Source Product
      Customisations

      Save cost and time with our open source customisation offerings for ERP

      Learn More
    • Services
    • Full Cycle Product Development
    • Design & Product Consultancy
    • Mobile & Web App Development
    • Devops & Cloud Infra Support​
    • Data Science & Machine Learning
    • Open Source ERP Customisation
  • Technologies
      Technologies We Use

      A team of specialists with experience in
      a gamut of technologies

      Learn More
      Top Verticals We Serve
      On Demand
      Healthcare
      E-Commerce
      Education
      Travel
      Fintech
      Supply Chain
      Risk & Privacy
      Loyalty & Rewards
      Utility
    • Technologies
    • Technologies We Use
    • On Demand
    • Healthcare
    • E-Commerce
    • Education
    • Travel
    • Fintech
    • Supply Chain
    • Risk & Privacy
    • Loyalty & Rewards
    • Utility
  • Portfolio
  • Blog
Request Free Quote

Home»Blog»UX & Design » Ecommerce UI Design: Strategies and Best Practices
  • Development
  • How To Guides
  • News
  • Technology
  • UX & Design

Ecommerce UI Design: Strategies and Best Practices

By Navneet Rajput
February 14, 2019. 4 min read
Last update on: April 8, 2022

Online shopping is on the rise. Consumers are becoming more familiar with buying online rather than visiting brick-and-mortar stores. As per Statista, the global digital buyers count in 2021 stands at 2.14 billion. The numbers have sky-rocketed in recent years. As a result, more and more businesses have started marking their presence on the digital platform by building an eCommerce website.

Today, we will be talking about one important aspect of an eCommerce website or application that plays a key role in attracting customers and improving the overall user experience- the eCommerce UI Design.

What is eCommerce UI?

Ecommerce UI can be defined as an interaction point between a user and the eCommerce application and refers to the visual aspects of the latter. With a key focus on the overall look and feel, UI designers aim to create interfaces that are intuitive, aesthetically pleasing, and user-friendly. The ultimate goal of an eCommerce UI design is to enhance the experience of the end-users.

Related: Understanding the difference between UX and UI

Best Practices and Strategies for Ecommerce UI Design

UI plays a crucial role in eCommerce as far as sales and conversions are concerned. Because if your end-users do not find your site or app design appealing or user-friendly, they would likely bounce off immediately irrespective of how quality products you offer. Let’s take a look at some of the best practices and strategies for an eCommerce UI design.

1. Branding and Homepage Design

The first on our list of eCommerce UI best practices is Branding. Branding implies creating an image of your brand using a certain set of elements like the logo, symbol, color patterns, design, etc. It provides a recognizable face to your business and helps customers easily recall or identify your brand in the future.

Work on Branding

UI designers work on multiple UI aspects such as illustrations, icons, typography, etc., and create interfaces that reflect the image of a brand. Take an example of Amazon. If you visit the website, you will notice that the logo, search bar, sign-in button, add to cart button, and rating stars; all follow an orangish color pattern. That color represents their brand. Now imagine if they had used multiple colors. Not only does it break the consistency throughout the website but makes it difficult for the users to remember the brand.

You can try to integrate your branding in the header and splash screen as well. A splash screen, also referred to as a welcome screen, is a screen that is displayed to the users for a fraction of a second when they open or enter an application.

Informative Homepage

Branding is followed by an informative home page. A home page is the initial interaction point for the users and carries the overview of an application. If it is not informative enough, users won’t likely dig further. A homepage, in general, can include-

  1. Carousel/Sliding banners
  2. Easy to spot and well-positioned search bar
  3. Bestsellers
  4. Testimonials/Social Proof

Depending on your business niche and target audience, try to put up as much valuable information as you can on your homepage to leave a strong first impression. A nice homepage sets the base for your eCommerce website.

2. Smooth Navigation and User Journey

Adding to the eCommerce UI best practices is smooth navigation. A clear and easy navigation path is essential for a converting UI design. If users find trouble moving around your eCommerce website, it can severely impact your conversions. Create a path that makes the user journey fluent and keeps them informed about their position on the website.

Use Progress Bar

A progress bar is used to enhance the eCommerce checkout experience. It basically informs the users which stage of the checkout they are present at. This provides them with a clear idea of the checkout path as to what all steps (sign-in, billing details, shipping details, etc.) they need to go through to complete the purchase. As they progress, it is shown on the progress bar.

Integrate Breadcrumbs

Breadcrumbs can be referred to as the parent category of the progress bar. It is also a form of site navigation that indicates where the user is present on the site and makes it comfortable for them to move between categories and products. Breadcrumbs are also helpful from the SEO perspective since they enable search engines to crawl those pages and rank them.

Reduce User’s Efforts

As we discussed above, a great eCommerce UI design should be efficient; requiring minimum user efforts to achieve the desired outcome. This should be strictly considered in case of a checkout. If you are making users go through a lengthy checkout process, it will not only create annoyance but might even kill their purchase intention. Try to minimize the number of clicks or form fields. Some eCommerce websites abruptly present a long sign-up form during checkout that disturbs the checkout flow and hampers the user experience. Simplifying the registration process in such cases would help users save time and effort.

3. Call-to-Actions and Mobile Responsive Design

Users usually don’t consume all the information they see on their screens. They scan the content and focus primarily on the elements that grab their attention. Therefore, it is essential to highlight your key and interactive elements so that they are easy to spot on the very first look. The role of CTAs becomes highly important here for an effective eCommerce UI strategy.

A call-to-action needs to be eye-catching, and if designed well, can trigger users to take the intended action, thus fulfilling its purpose. CTAs tend to be short and crisp so think about it and create ones that clearly describe the purpose and also help users understand the expected outcome if they click on the CTA button.

Make good sync of the text and background color to make it visible and readable. An effective CTA can significantly scale up your conversions.

That’s all we have for you in the eCommerce UI strategies and best practices. If you have something more to add, do mention it in the comments below.


Application DesignEcommerce UIUI Design Best PracticesUI Design StrategiesUser Interface Design

Related Articles


UX & Design
Understanding the difference between UX and UI
Understanding the difference between UX and UI
Previous Article
The image compares PWA and a native app
PWA vs Native App: What Should Be Your Pick?
Next Article

Have a Product Idea in Mind ?

Let’s talk about what you want to accomplish and how we can make it happen.

Let’s Connect
Dew Solutions

We specialize in a suite of App Development that is mission critical for business and enterprise, for clients across the world.

Gurugram India (HQ)

P301, 3rd Floor, JMD Megapolis, Sector-48 Gurugram - 122018
+91 (124) 421-2275

Pune

WeWork, Magarpatta Futura, Magarpatta Rd, Kirtane Baugh, Pune, Maharashtra 411028

USA

16192, Coastal Highway,
Lewes, Delaware, 19958
+1 (302) 208-6888

Contact Info

info@dewsolutions.in
Behance
Linkedin
Facebook

About

Our Company
Our Services
How We Work
Careers
Agile Development

Technologies

On Demand
Healthcare
Ecommerce
Education
Fintech

Services

Full Cycle Product Development
Mobile & Web App Development
Design & Product Consultancy
Devops & Cloud Infra Support
Data Science & Machine Learning

Case Studies

Loyalty & Cashback App
eCommerce App Development
eLeaning Platform Development
Supply Chain Platform
Fintech Platform

Resources

Blog
Guides
News

Partners

AWS
microsoft
CMMiDev3
Great Place To Work
Copyright © 2010-2023 Dew Solutions Pvt Ltd. All Rights Reserved
GTWPLogoSVG_Curved